If you think SEO in 2026 is still about who can write the “best” blog post, you’re already behind. That’s not because quality doesn’t matter—it absolutely does. But quality alone is no longer the differentiator. And, if we’re being honest, it hasn’t been for a while. The real question Google is asking now isn’t: Is […]

Let’s be real. AI copywriting isn’t new anymore. If you’re in SaaS, you’ve likely been playing with ChatGPT, Claude, or another tool since 2022 or earlier. But by now, the novelty’s worn off, and what really matters is this: Are you getting better content, faster—or are you wasting time fixing AI junk? If you’re in […]

If you’re reading this, chances are you know LinkedIn should be your biggest organic channel. But you’re also probably tired of hearing recycled tips like “be authentic!” or “post more often!” without any clue how to do that in a way that actually moves the needle for your SaaS brand. I ghostwrite LinkedIn posts for […]

Through my 8 years of experience as a SaaS copywriter, I've learned that some clients do great hiring freelance copywriters and implementing their Google Doc deliverables, while others would be better off hiring an agency. Keep reading this blog post to determine which type of client you are, and save yourself a lot of money […]

I've just entered my 8th year in business! Wow. After all this time being a SaaS copywriter, I've encountered probably hundreds of SaaS marketing platforms. I've used my clients' software for research and getting screenshots. I've implemented some marketing campaigns myself, and I've managed other collaborators. To help you know what's hot in SaaS marketing, […]

Sales are becoming increasingly tough in today's climate, as buyers are growing more time-strapped and saturated with other information. As a sales representative, being able to talk to the appropriate context and timing is critical. Trigger events can assist your sales prospecting process by placing you in front of the appropriate buyers with the correct […]

With 2022 right around the corner, you might be wondering what marketing strategies you should employ as a SaaS marketer or entrepreneur wearing a marketer's hat. In my 6 years as a SaaS copywriter, I've seen it all. The good, the bad, and the ugly campaigns. Based on what I'm seeing deliver sign-ups and leads […]

The other day I was thinking to myself...as a small business owner, what types of SaaS apps do I actually use? What do I actually pay for with my own money? I can remember the early days of freelancing, when I was terrifed to have any sort of expense. But at this point in my […]

SaaS content writing requires a lot of creativity and boldness. Without these characteristics, you're likely to create the same sort of dull SEO content that can be found everywhere. All over the internet. You know the sorts of posts...What is? How is? Who is? Why? The ones that splatter the target keyphrases into dictionary-style writing. […]

Without great cold email subject lines, your emails won’t get opened. Learn how to get past people’s “cold email” alarms with these simple subject lines.  For service providers, cold email is all about quality over quantity. But you really don’t need to customize your cold email subject lines for each prospect.  The simpler the better. […]

As a website copywriter, I'm in a great spot to show you exactly what the process of launching or relaunching a successful site looks like. Should you engage with a website copywriter before or after a designer? Should you choose to work with an agency or instead manage individual freelancers and consultants? Should you attempt […]

In 2020 will you be employing hustle or flow? Let's use some internet marketing stereotypes to illustrate the difference. Hustle = bro marketers and their sixteen hour days Flow = feminine spiritual entrepreneurs who do want they want, when they want, when it feels right   Think of hustle as push and injectable steroids canada […]

  Clients sometimes ask how I got started writing in the B2B SaaS industry, so I thought it would be fun to put this story down in writing. Y'all know I can crank out 5k quality words for ebooks and pillar posts, but I don't want to be too "me me me" so hold on […]

I recently listened to a Neil Patel podcast interview where he details the strategy behind UberSuggest, the free SEO tool he’s creating to bring in leads for his digital marketing agency, Neil Patel Digital. With his new tool, he’s taking a very different approach than with previous SaaS successes Hello Bar and Crazy Egg. In the […]