SaaS SEO Strategy
Hire a SaaS SEO strategist who builds authority for search and LLM citations
I combine bottom-of-funnel keyphrase research with a monthly EEAT content system that surfaces your internal experts, builds topical authority, and earns the citations that drive long-term organic growth.
The problem
Ditch the keyword-chasing hamster wheel
Most SaaS content strategies are just a list of keywords and a publishing schedule. They ignore the real problem: Google's 2026 updates don't reward content volume.
They reward authoritative brands with real people, real experience, and real proof behind every post. If your strategy doesn't account for that, you're producing content that quietly gets buried.
The fix
Get the SEO content strategy built for how search actually works now
I build content strategies that treat EEAT as a system, not a checkbox.
Every month, we're building the authority signals, surfacing the internal expertise, and creating the kind of content that earns rankings, drives demo bookings, and gets cited by LLMs when your buyers go looking for answers.
What I do
Here's how I build a content engine that compounds over time
Audit your existing content and find the fastest wins
Before writing a single new word, I dig into what's already ranking, what's underperforming, and where the biggest conversion and authority gaps are hiding.
Build a keyphrase strategy that maps to your full buyer journey
I research primary and secondary keyphrases across awareness, consideration, and decision stages. They’re prioritized by volume, difficulty, and your realistic opportunity to rank.
Identify and develop your internal subject matter experts
I help you figure out who on your team has the most credible, differentiated perspective, then build author profiles, bios, and an expert-attribution system that Google and LLMs can actually verify.
Write and update content every month
New posts for whitespace opportunities. Updates for underperforming pages. A steady mix that builds topical authority without wasting budget on content that was never going to rank.
Book your $1.5K GEO audit
Get an accurate picture of your rankings, citations, and mentions. Uncover your results across bottom-of-funnel searches and prompts, and spy on your top 10 competitors. Plus, get strategy recommendations to increase your discoverability.
everything Included
The extra special details that bring it all together
EEAT built up over time
I help you systematically build the authority signals Google rewards, suggesting proprietary platform data to pull, writing customer surveys, and creating supporting assets and templates.
Proprietary data strategy
I help you identify what data you already have inside your platform or team, and how to turn it into original stats and insights that no competitor can replicate.
Monthly content calendar with rationale
Every post comes with a clear brief explaining the keyphrase target, secondary keyphrases, word count, opportunity notes, and the SEO reasoning behind it. No mystery.
Content updates for curation, not bloat
A lot of your best opportunities are already on your site. I treat content updates as seriously as new content, because sometimes a smart refresh outperforms a brand new post.
GEO-aligned topic strategy
I build topic clusters that rank on Google and position your brand as the authoritative answer when LLMs pull from the web to respond to your buyers' questions, so you show up everywhere your buyers are looking for answers.
Landing page strategy and copy included
Most SEO content writers only think about blogs. I identify which topics deserve a dedicated landing page, recommend the URL structure, and write the conversion-optimized copy, so your SEO and your pipeline work together.
Examples
SaaS content strategy examples
Content plan examples are available upon request.
“
As a VP of marketing, I consider myself hard to satisfy. The vast majority of copywriters I worked with along the years, were able write nice words but usually missed the point and weren’t able to capture the essence. Dayana is an exception. She’s much more than a copywriter. SHE GETS IT. She is good at researching and understanding what we want to say, she has a good eye for design and she produces content that really makes an impact. I guess that’s one of the biggest compliments a marketing writer could get.
Gideon Pridor
CMO - TravelPerk & Workvivo
“
Dayana handles content strategy, keyword research, content writing, and content updates. She proactively pitches ideas and updates her strategy to pivot with our internal changes. SEO has now become the biggest driver of leads. It’s amazing that she’s gotten DevSquad these results with just a couple of blog posts per month over the past two and a half years.
Phil Alves
CEO of DevSquad
“
Dayana knows SEO. She writes really great content and has helped us rank for keyphrases in a competitive niche in a relatively short period of time. I would absolutely work with her for other SaaS products we might launch in the future.
Mike Hill
CEO of Frill and Curator
Stop using outdated SEO tactics when you can become the authority
Publish content that Google can’t ignore
Without EEAT signals and real topical authority behind it, even well-written content gets buried in a post-2026 SERP.
Put more of your budget into updates that perform
Most SaaS sites are sitting on underperforming content that's close to ranking. A smart update often beats a new post.
Own the queries your buyers are searching right now
If your content strategy isn't moving fast enough, someone else is building the authority in your space. And LLMs learn from what ranks.
Got you covered
Frequently Asked Questions
Don’t see your question here? Reach out to learn the ins and outs of my services
What does a SaaS SEO content strategy include?
Every engagement starts with a content audit and keyphrase research, followed by a prioritized monthly content plan. That includes a mix of new posts and content updates, EEAT asset development (author profiles, expert quotes, proprietary data), and ongoing performance reviews. It's a full system, not a one-time deliverable.
How is this different from hiring a content writer?
A writer executes. I strategize and execute. That means I'm making the calls on which keywords to target, which posts to update first, how to build your internal authority signals, and how to connect your content to GEO, not just waiting for a brief. Also, I offer SaaS content manager services and interface with your design and technical marketing freelancers as needed.
How long before we start seeing results?
Most clients start seeing measurable movement within 3–4 months, with stronger compounding results at the 6–9 month mark. Content with near-zero competition can rank in weeks. Competitive keyphrases take longer. I'm upfront about that in every content brief.
Do you write the content too, or just the strategy?
Both. The strategy and the writing are part of the same engagement. I don't hand off a keyword spreadsheet and wish you luck. I write the posts, update the underperformers, and make sure everything we publish earns its place on your website.
Let's get started
Ready to create a content engine built to last?
If you're a SaaS company ready to treat content as a real revenue channel, I’d love to chat. I’m typically booked out, so don’t hesitate to contact me, so I can see if we’re a fit and save your spot.
— Dayana
