Tips, thoughts and experiences
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In 2020 will you be employing hustle or flow? Let’s use some internet marketing stereotypes to illustrate the difference. Hustle = bro marketers and their sixteen hour days Flow = feminine spiritual entrepreneurs who do want they want, when they want, when it feels right Think of hustle as push and flow as pull. …
Clients sometimes ask how I got started writing in the B2B SaaS industry, so I thought it would be fun to put this story down in writing. Y’all know I can crank out 5k quality words for ebooks and pillar posts, but I don’t want to be too “me me me” so hold on …
In some ways, SaaS copywriting is like any other type of copywriting. But in other ways, it requires a completely new way of speaking to potential customers.
I recently listened to a Neil Patel podcast interview where he details the strategy behind UberSuggest, the free SEO tool he’s creating to bring in leads for his digital marketing agency, Neil Patel Digital. With his new tool, he’s taking a very different approach than with previous SaaS successes Hello Bar and Crazy Egg. In the …
