In some ways, SaaS copywriting is like any other type of copywriting. But in other ways, it requires a completely new way of speaking to potential customers.
Why SaaS isn’t a race to the bottom
I recently listened to a Neil Patel podcast interview where he details the strategy behind UberSuggest, the free SEO tool he’s creating to bring in leads for his digital marketing agency, Neil Patel Digital. With his new tool, he’s taking a very different approach than with previous SaaS successes Hello Bar and Crazy Egg. In the …