The world of B2B SaaS marketing is tough. The marketers in this industry are in a unique position. They have to combine the best of both worlds – understand their target audience and product, but also …
What Are Trigger Events in B2B Sales and Why Do You Need Them?
Sales are becoming increasingly tough in today’s climate, as buyers are growing more time-strapped and saturated with other information. As a sales representative, being able to talk to the appropriate context and timing is critical. Trigger …
The Top B2B SaaS Marketing Strategies for 2022
With 2022 right around the corner, you might be wondering what marketing strategies you should employ as a SaaS marketer or entrepreneur wearing a marketer’s hat. In my 6 years as a SaaS copywriter, I’ve seen …
17 SaaS Copywriting Tips, Templates, and Strategies
In some ways, SaaS copywriting is like any other type of copywriting. But in other ways, it requires a completely new way of speaking to potential customers.
Marketers for the Environment? How to Apply Your Skills to Causes You Care About
Should marketers do something for the environment? After all, we do possess the powers of persuasion, content creation, audience building, ad optimization, and so much else. With so much craziness in the world, it’s hard to …
21 SaaS Apps I Actually Use in My Copywriting Business
The other day I was thinking to myself…as a small business owner, what types of SaaS apps do I actually use? What do I actually pay for with my own money? I can remember the early …
5 SaaS Content Writing Wins & What You Can Learn From Them
SaaS content writing requires a lot of creativity and boldness. Without these characteristics, you’re likely to create the same sort of dull SEO content that can be found everywhere. All over the internet. You know the …
3 Cold Email Subject Lines for Service Providers
Without great cold email subject lines, your emails won’t get opened. Learn how to get past people’s “cold email” alarms with these simple subject lines. For service providers, cold email is all about quality over quantity. …
Website Copywriter Hiring Guide & Top Freelancers By Niche
As a website copywriter, I’m in a great spot to show you exactly what the process of launching or relaunching a successful site looks like. Should you engage with a website copywriter before or after a …
The Outreach Wins System Is Here! 🎉
Learn how to master email outreach with my new course, the Outreach Wins System. The course offers all of the strategy, templates, and tools you need to master email outreach as an online service provider. Where …
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