In some ways, SaaS copywriting is like any other type of copywriting. But in other ways, it requires a completely new way of speaking to potential customers.
The Top B2B SaaS Marketing Strategies for 2022
With 2022 right around the corner, you might be wondering what marketing strategies you should employ as a SaaS marketer or entrepreneur wearing a marketer’s hat. In my 6 years as a SaaS copywriter, I’ve seen …
Marketers for the Environment? How to Apply Your Skills to Causes You Care About
Should marketers do something for the environment? After all, we do possess the powers of persuasion, content creation, audience building, ad optimization, and so much else. With so much craziness in the world, it’s hard to …
21 SaaS Apps I Actually Use in My Copywriting Business
The other day I was thinking to myself…as a small business owner, what types of SaaS apps do I actually use? What do I actually pay for with my own money? I can remember the early …
7 Reasons I Launched Pitch & Profit
New business alert! I’ve just launched my new website, Pitch & Profit. Being a SaaS copywriter has taught me a lot about business strategy and marketing. One of the biggest things I’ve learned is that entrepreneurs …
Website Copywriter Hiring Guide & Top Freelancers By Niche
As a website copywriter, I’m in a great spot to show you exactly what the process of launching or relaunching a successful site looks like. Should you engage with a website copywriter before or after a …
How the B2B SaaS Industry Became my Copywriting Niche (Story Time!)
Clients sometimes ask how I got started writing in the B2B SaaS industry, so I thought it would be fun to put this story down in writing. Y’all know I can crank out 5k quality …
Why SaaS isn’t a race to the bottom
I recently listened to a Neil Patel podcast interview where he details the strategy behind UberSuggest, the free SEO tool he’s creating to bring in leads for his digital marketing agency, Neil Patel Digital. With his new …