The world of B2B SaaS marketing is tough. The marketers in this industry are in a unique position. They have to combine the best of both worlds - understand their target audience and product, but also analyze data to improve it. It’s not only about marketing: being able to optimize your sales funnel for better […]

Through my 8 years of experience as a SaaS copywriter, I've learned that some clients do great hiring freelance copywriters and implementing their Google Doc deliverables, while others would be better off hiring an agency. Keep reading this blog post to determine which type of client you are, and save yourself a lot of money […]

I've just entered my 8th year in business! Wow. After all this time being a SaaS copywriter, I've encountered probably hundreds of SaaS marketing platforms. I've used my clients' software for research and getting screenshots. I've implemented some marketing campaigns myself, and I've managed other collaborators. To help you know what's hot in SaaS marketing, […]

Sales are becoming increasingly tough in today's climate, as buyers are growing more time-strapped and saturated with other information. As a sales representative, being able to talk to the appropriate context and timing is critical. Trigger events can assist your sales prospecting process by placing you in front of the appropriate buyers with the correct […]

With 2022 right around the corner, you might be wondering what marketing strategies you should employ as a SaaS marketer or entrepreneur wearing a marketer's hat. In my 6 years as a SaaS copywriter, I've seen it all. The good, the bad, and the ugly campaigns. Based on what I'm seeing deliver sign-ups and leads […]

The other day I was thinking to myself...as a small business owner, what types of SaaS apps do I actually use? What do I actually pay for with my own money? I can remember the early days of freelancing, when I was terrifed to have any sort of expense. But at this point in my […]

SaaS content writing requires a lot of creativity and boldness. Without these characteristics, you're likely to create the same sort of dull SEO content that can be found everywhere. All over the internet. You know the sorts of posts...What is? How is? Who is? Why? The ones that splatter the target keyphrases into dictionary-style writing. […]