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Field notes on SaaS copy, SEO & getting cited by AI

Strategy, copy, and execution assistance to increase bottom-of-funnel traffic and high-quality leads

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Notes on SaaS Copy, SEO & GEO

The Future of SEO: Evidence-Based Predictions & Tips for 2026

You are trying to decide whether to keep paying for SEO. Your traffic charts look strange. Someone on LinkedIn told you SEO is dead and the budget belongs in GEO now. Someone else told you that person sells a GEO tool. Both sounded completely certain. Neither of them showed you a single thing they had […]

How the March 2026 Google Update Stole Rankings from Low-Authority Sites

If you think SEO in 2026 is still about who can write the “best” blog post, you’re already behind. That’s not because quality doesn’t matter—it absolutely does. But quality alone is no longer the differentiator. And, if we’re being honest, it hasn’t been for a while. The real question Google is asking now isn’t: Is […]

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