In some ways, SaaS copywriting is like any other type of copywriting. But in other ways, it requires a completely new way of speaking to potential customers.

Without great cold email subject lines, your emails won’t get opened. Learn how to get past people’s “cold email” alarms with these simple subject lines.  For service providers, cold email is all about quality over quantity. But you really don’t need to customize your cold email subject lines for each prospect.  The simpler the better. […]

As a website copywriter, I'm in a great spot to show you exactly what the process of launching or relaunching a successful site looks like. Should you engage with a website copywriter before or after a designer? Should you choose to work with an agency or instead manage individual freelancers and consultants? Should you attempt […]