The world of B2B SaaS marketing is tough. The marketers in this industry are in a unique position. They have to combine the best of both worlds – understand their target audience and product, but also analyze data to improve…
In some ways, SaaS copywriting is like any other type of copywriting. But in other ways, it requires a completely new way of speaking to potential customers.
You are trying to decide whether to keep paying for SEO. Your traffic charts look strange. Someone on LinkedIn told you SEO is dead and the budget belongs in GEO now. Someone else told you that person sells a GEO…
If you think SEO in 2026 is still about who can write the “best” blog post, you’re already behind. That’s not because quality doesn’t matter—it absolutely does. But quality alone is no longer the differentiator. And, if we’re being honest,…
Let’s be real. AI copywriting isn’t new anymore. If you’re in SaaS, you’ve likely been playing with ChatGPT, Claude, or another tool since 2022 or earlier. But by now, the novelty’s worn off, and what really matters is this: Are…
If you’re reading this, chances are you know LinkedIn should be your biggest organic channel. But you’re also probably tired of hearing recycled tips like “be authentic!” or “post more often!” without any clue how to do that in a…
Through my 8 years of experience as a SaaS copywriter, I’ve learned that some clients do great hiring freelance copywriters and implementing their Google Doc deliverables, while others would be better off hiring an agency. Keep reading this blog post…
I’ve just entered my 8th year in business! Wow. After all this time being a SaaS copywriter, I’ve encountered probably hundreds of SaaS marketing platforms. I’ve used my clients’ software for research and getting screenshots. I’ve implemented some marketing campaigns…
Sales are becoming increasingly tough in today’s climate, as buyers are growing more time-strapped and saturated with other information. As a sales representative, being able to talk to the appropriate context and timing is critical. Trigger events can assist your…
With 2022 right around the corner, you might be wondering what marketing strategies you should employ as a SaaS marketer or entrepreneur wearing a marketer’s hat. In my 6 years as a SaaS copywriter, I’ve seen it all. The good,…