The world of B2B SaaS marketing is tough. The marketers in this industry are in a unique position. They have to combine the best of both worlds – understand their target audience and product, but also …

Through my 8 years of experience as a SaaS copywriter, I’ve learned that some clients do great hiring freelance copywriters and implementing their Google Doc deliverables, while others would be better off hiring an agency. Keep …

I’ve just entered my 8th year in business! Wow. After all this time being a SaaS copywriter, I’ve encountered probably hundreds of SaaS marketing platforms. I’ve used my clients’ software for research and getting screenshots. I’ve …

Sales are becoming increasingly tough in today’s climate, as buyers are growing more time-strapped and saturated with other information. As a sales representative, being able to talk to the appropriate context and timing is critical. Trigger …

SaaS content writing requires a lot of creativity and boldness. Without these characteristics, you’re likely to create the same sort of dull SEO content that can be found everywhere. All over the internet. You know the …

Without great cold email subject lines, your emails won’t get opened. Learn how to get past people’s “cold email” alarms with these simple subject lines.  For service providers, cold email is all about quality over quantity. …