GEO & AEO COPYWRITER
GEO copywriter for B2B brands who want to be cited by AI
GEO is won offsite, across multiple channels, by what others say about your brand. I bring the strategy, copy, and connections
The problem
GEO is harder than SEO, but most brands are treating it like the same game
With SEO, you could focus almost entirely on your own website and win. GEO doesn't work that way. What AI surfaces isn't based on who has the best blog post. It's based on who has the strongest brand presence across the entire web.
What other sites say about you, who mentions you, where you show up, and whether the signals all point to the same credible, coherent story. If your brand only exists on your own website, AI has very little reason to cite you.
The fix
Get a cohesive, multichannel GEO strategy built around what you want to be known for
What do you want AI to say about your brand when your buyer asks? What types of answers do you want to show up in?
I build the messaging foundation and the integrated campaign that puts that answer everywhere it needs to be: your website, LinkedIn, third-party publications, listicles, influencer content, and beyond.
I drive the strategy, write the copy, and connect you with the right people to execute what I can't write myself.
What I do
Here’s how I build an authoritative, trustworthy experience so AI recommends your brand
Define what your brand needs to be known for
Before any channel gets touched, we establish the core positioning. We get clear on what you want AI to surface about your brand, what queries you need to own, and what story needs to be consistent across every channel and every piece of content we create.
Write content that prioritizes topical coverage and the bottom of the funnel
I write landing pages and blog posts built specifically around the queries your buyers are typing into AI tools. The goal is cohesive, bottom-of-funnel messaging that answers questions clearly and positions your brand as the obvious solution across both Google and LLMs.
Drive offsite authority through digital PR, LinkedIn, and influencer campaigns
I write the digital PR pitches and mention-swap outreach that gets your brand featured in relevant listicles and third-party publications. I ghostwrite LinkedIn articles and posts that build offsite authority. And I develop the strategy and messaging for B2B influencer campaigns, including exactly what those influencers should say about your brand.
Manage the strategy, connections, and monthly execution
GEO requires coordination across channels most brands aren't set up to manage. I bring the strategy, the copywriting, and the project management. I recommend the right approaches and channels, working with your existing team, and connecting you with trusted freelancers when additional execution support is needed.
Book your $1K GEO audit
Isn’t it funny that AI can’t audit itself? If you want an accurate picture of your citations and mentions across Google AI Mode, ChatGPT, and Perplexity, you need manual labor.
One incognito tab at a time, I’ll uncover your results for 15 bottom-of-funnel prompts—unearthing your top 10 competitors, calculating your citation rates, and delivering strategy recommendations that move your business forward. Sample available upon request.
everything Included
The extra special details that bring it all together
Messaging-first approach across every channel
Everything I do starts with the message before the channel. When your positioning is clear and consistent, every piece of offsite content reinforces the same story and compounds your authority faster.
Digital PR writing and mention swaps
I write the outreach and content that earns your brand a place in the third-party listicles, roundups, and publications your buyers trust. It all starts with auditing what AI pulls from when forming its answers.
LinkedIn ghostwriting for brand authority
I ghostwrite posts and long-form articles for your founders and executives that build offsite credibility, increase branded search demand, and give LLMs more authoritative content to reference.
B2B influencer strategy and messaging
I develop the influencer campaign strategy and write the messaging brief, so when industry voices talk about your brand, they're saying exactly what positions you as the authority in your category.
Community mentions strategy
I provide strategy and messaging guidance for showing up authentically in the communities where your buyers are already asking questions. Reddit is one of the most underutilized GEO channels in B2B.
E-E-A-T signals built into every deliverable
Every piece of content I write, whether onsite or off, is built to demonstrate real experience, real expertise, and real authority. Those signals are what make AI trust your brand enough to cite it.
Examples
Examples of GEO content strategy
Examples of my GEO campaign management are available upon request.
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As a VP of marketing, I consider myself hard to satisfy. The vast majority of copywriters I worked with along the years, were able write nice words but usually missed the point and weren’t able to capture the essence. Dayana is an exception. She’s much more than a copywriter. SHE GETS IT. She is good at researching and understanding what we want to say, she has a good eye for design and she produces content that really makes an impact. I guess that’s one of the biggest compliments a marketing writer could get.
Gideon Pridor
CMO - TravelPerk & Workvivo
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When we first met Dayana, we were expecting someone who would sharpen up our copy. We got something much different (and better) than we could have expected. What we got in Dayana was not just a writer, but a researcher, insight-er, communicator, ideator, and team member. She dove deep into our industry. She spoke with our customers. She produced insights into the value that they found and helped us turn around and use that messaging to attract more customers. Phenomenal copywriter, plus a lot more.
Kobi Bensimon
CEO of Showdigs
“
Dayana “gets” things very quickly, reads in between lines. I have high regards for her intuition and inquisitiveness. She is highly professional and presented herself very well in front of our customers (whom she had to interview). To top all of this, her writing skills are top notch (simple, to the point, clear to read) and her working vision with the graphic designer was excellent.
Raj Batchu
CTO of Wepa
Stop treating GEO like SEO
Build authority across the channels
If your GEO strategy starts and ends with your own website, you're missing the point. AI cites brands that show up everywhere. Right now, most of your competitors aren't doing that yet.
Go beyond backlinks
Backlinks still matter, but GEO requires a different kind of proof. AI looks for brand mentions across publications, your authors' credibility and online presence, and real people talking about your brand. Are you showing up?
Act before your category gets locked in
AI tools are forming opinions about which brands are authorities in your space right now, based on what already exists. The brands that move first build a lead that could be hard to close. The time is now.
Got you covered
Frequently Asked Questions
Don’t see your question here? Reach out to learn the ins and outs of my services
What exactly is GEO and why does it matter now?
Generative Engine Optimization is the practice of building brand authority so that AI tools (ChatGPT, Gemini, Claude, Perplexity, etc.) surface your brand when buyers ask questions in your category. Unlike SEO, GEO is won largely offsite. It depends on what other websites, publications, and people say about your brand, not just what your own website says. If your buyers are starting their research with AI tools, GEO determines whether you show up in the answer.
How is your GEO approach different from a traditional SEO agency?
Most SEO agencies focus on your website. GEO requires a fundamentally different approach, one that spans LinkedIn, digital PR, influencer campaigns, community channels, and third-party publications. I drive the messaging and copy across all of those channels, and I bring the strategic coordination to make them work together instead of in isolation. I can work together with your team or suggest the necessary freelancers needed to make ongoing GEO optimization part of your overall marketing strategy.
Do you handle all of the execution yourself?
I handle the strategy, messaging, and copywriting across all channels. For execution that goes beyond writing (such as outreach at scale, influencer relationships, and PR distribution), I work with your existing team or connect you with trusted freelancers. My role is to make sure the messaging is right and the strategy is cohesive, regardless of who's executing each piece.
Is GEO only relevant for SaaS and software brands?
It's most immediately impactful for B2B brands where buyers use AI tools to research solutions before talking to anyone, which describes most SaaS and software categories right now. But any B2B brand with a considered buying process stands to benefit from showing up in AI-generated answers before a competitor does.
Let's get started
Ready to become one of the top-recommended brands in your category?
I work with a small number of clients at a time, so I can go deep on the strategy and messaging that makes this work. If you're serious about discoverability in the age of AI, let's talk.