Pronounced: Day - awe - nuh
A marketer in a copywriter's t-shirt
I help B2B software brands get found, get trusted, and get more customers. It all starts with a custom E-E-A-T approach.
I'm a copywriter, content strategist, and GEO specialist who has spent years going deep on one category: software. Not because I had to, but because I genuinely love it. The buyer psychology, the marketing challenges, the specific kind of copy that makes a skeptical B2B buyer stop and think "okay, these people get it." That stuff fascinates me, and that curiosity shows up in every deliverable.
I figure out what your buyers actually need to hear before they'll trust you, and then I write copy that says it with personality, specificity, and zero fluff.
I also build content strategies, ghostwrite for founders and executives, write the blog posts and landing pages that earn AI citations, and drive the offsite messaging that builds real brand authority across every channel that matters. I never, ever hold back.
The through-line
Clear, bold, .customer-centric messaging that makes the right buyers feel like you built this for them.
Obsessive researcher, strategic thinker, and lover of customer-centric B2B SaaS products
On-time, collaborative, and chock-full of ideas your team hasn't thought of yet
Full-funnel thinker across websites, blogs, LinkedIn, SEO, and GEO—not just the blank page in front of me
Builder of E-E-A-T assets over time, so you can hand over the execution of long-term content improvements, in addition to monthly tasks
11+ yrs
years in business
197
clients served
26
client countries
“
Dayana is an exception. She's much more than a copywriter. SHE GETS IT - and produces content that really makes an impact.
Gideon Pridor
CMO of TravelPerk & Workvivo
My Business Journey
The SEO days
SaaS copywriter delivering my clients’ top-performing channel with SEO blogs and landing pages →
Now & Beyond
SaaS multichannel copywriter obsessed with E-E-A-T, discoverability, and driving leads—while still bringing tons of personality and style
My Superpowers
Messaging-first approach across every channel
Writing copy that makes your best-fit buyer feel seen
Building brand authority across every channel that matters
Crafting a brand voice bold enough to stand out and connect
Asking you and your customers all the right questions
Making even complex software feel irresistible
Want to chat?
I believe that marketing is all about talking to real customers, being bold enough to try new things, and immediately doubling down on what’s working. If you agree, then let’s see if we’re a fit!