As a VP of marketing, I consider myself hard to satisfy. The vast majority of copywriters I worked with along the years, were able write nice words but usually missed the point and weren’t able to capture the essence. Dayana is an exception. She’s much more than a copywriter. She gets it. She is good at researching and understanding what we want to say, she has a good eye for design and she produces content that really makes an impact. I guess that’s one of the biggest compliments a marketing writer could get.