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computer showing article as a trigger event for B2B saas sales

What Are Trigger Events in B2B Sales and Why Do You Need Them?

Guest February 4, 2022 Consulting Leave a Comment

Sales are becoming increasingly tough in today’s climate, as buyers are growing more time-strapped and saturated with other information. As a sales representative, being able to talk to the appropriate context and timing is critical. Trigger …

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I blog about SaaS copywriting, persuasive messaging, and entrepreneurial grit.

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